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Is your marketing dead in the water?

“If your marketing company is representing more than 3 professionals from your industry in your area, it looks like your marketing is dead in the water.”
– Anthony G. Segrich, CEO of Law Firm Marketing Solutions

Atlanta Personal Injury Attorneys By Agency

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Here are a few questions to ask your marketing agency:

  • Question #1: How many companies do you work with?
  • Question #2: How many of these companies are in my industry?
  • Question #3: How many of these companies are in my industry AND the same area as me?
  • Question #4: If you work with several companies that are in my industry, and my area… How can you ensure that there will be no conflict of interest between my company and my competitors?

Unfortunately in most cases, these will lead you to the inevitable answer – they can’t produce these results for you because they are overcommitted to too many clients in your area.

So if your marketing agency is working with more than 3 companies that are in your industry, and your area, how can they promise to get you results? Once again – they can’t.

Let’s take a look at the Search Engine Results Page

Paid Search Section

  • 4 positions total above the fold.
  • Cost-Per-Click is lower for companies ranking in maps.
  • Cost-Per-Click is lower for companies ranking in organic.
  • If you’re not ranking in maps or organic, you’re probably paying 18-20% too much for your clicks.

Local Map Section

  • The maximum number of Map results is 3. Therefore only 3 businesses can get this benefit.
  • Studies show that maps make of over 68% of first page clicks
  • Gives you a chance to showcase your reviews and build confidence in your customers
  • If your agency has more than three clients in the same industry, in the same area, one or more of them is suffering.

Organic SEO Results

  • There is a max of 10 results, but more often than not 6 are shown.
  • What if your marketing agency has more than 10 clients? You guessed it, some of them are suffering.
  • Marketing agencies and directories steal AT LEAST one of these spots to further promote THEMSELVES

“Doing the best for your customer means getting them to the top in each of these areas. If there is only room for 3-5 firms, what happens to the leftovers? Simply put – they are left dead in the water.”
– Anthony G. Segrich, CEO of Law Firm Marketing Solutions