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Calculating Your Law Firm Marketing Efforts

According to the Law Society Gazette, 42% of law firm’s are increasing spending on marketing in the coming year. However, most marketing and business development won’t produce immediate results and requires a level of patience. So how do you calculate your law firm marketing efforts? When developing a marketing strategy for your law firm, it’s… Read more

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Leveraging YouTube In Promoting Your Law Firm

Leveraging YouTube Of all the unsung heroes of social media, YouTube often gets overlooked in the marketing plan of most law firms. Perhaps because making videos takes a bit more time and effort than your average social media posting, but when used video marketing can give you the boost you need in rankings. Why use… Read more

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Stockton DUI Attorney Erica Bansmer Climbs the SERPS

THE CHALLENGE In September 2014, Stockton DUI Attorney Erica Bansmer recognized that the skill and experience of her small but results oriented law firm were being overlooked. Attorney Bansmer had a notion that it may have been difficult for potential clients to learn more about their firm and the services they provide. There was no… Read more

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2015 ABA Techshow in Chicago

Bringing Lawyers & Technology Together We’re just over halfway through the 2015 ABA Techshow in Chicago and there’s nothing we enjoy seeing more than legal professionals entering our world and getting their geek on. For those who have never heard of the ABA Techshow, it’s a three-day long conference and expo held in the heart… Read more

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Bansmer Law – Stockton Bankruptcy Attorney

Stockton Bankruptcy Attorney Facing bankruptcy can become overwhelming and sometimes leave you feeling defeated. According to recent studies the stress associated with bankruptcy can even become unhealthy. The process of facing bankruptcy doesn’t have to drag you down, with the right legal counsel bankruptcy can be used as a tool to help get your financial… Read more

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The Importance of Law Firm Testimonials

Build Links With Testimonials When building your law firm’s marketing presence, it’s critical to channel your most valuable source of credibility – testimonials. Nobody wants to feel like they’re being sold on something, especially legal services, and in-your-face sales tactics are a sure fire way to curb a handful of customers. Rather than hear about… Read more

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Is Your Legal Marketing Team Ready for “Mobilegeddon”?

It’s coming. There’s no escaping it. On April 21st Google will be releasing what has come to be known as “Mobilegeddon” on the Internet. The search engine empire is going to release a major algorithm update that has marketing companies buckling down in prepartion for the change. In Google’s own words, “Starting April 21, we… Read more

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Make Your Law Firm Stand Out

How to Make Your Law Firm Stand Out Online As if practicing law isn’t tough enough, standing out in a sea of talented lawyers is just as hard. With so many lawyers taking up ad space, how will your website ever show up? Well, here are a few good law firm marketing tips you can… Read more

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Online Attorney Advertising: Why It Works…

Online Attorney Advertising Explained Advertising is an interesting industry because there are many mediums in which to advertise. Some of these mediums can be tracked and others are just “throwing stuff up against the wall to hope it sticks”. When you put a commercial on tv you can use Neilsen ratings to guesstimate how many… Read more

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