Legal Blog

Digital Marketing Consultants for All Types of Lawyers

Getting new clients for your law practice is vital. You can’t keep the doors open if you don’t have and the lights on if you don’t have a steady stream of clients. Long gone are the days of advertising in the newspaper. Things are changing rapidly as we enter the digital age. There are over a 1 billion people on Facebook looking at ads. The question becomes, how do you get more clients? Digital marketing consultants are the answer you’re looking for. They can help you target the right audience for your practice and secure the right clients for your area of expertise.

Looking for a criminal defense attorney won’t be the same experience as looking for a family lawyer, thus making each legal niche something that needs individual and focused handling. The digital marketing consultant personalizes the digital space, so any council stands out, makes the key difference. A few examples will highlight this point.


Family Law

Family law can be a heartbreaking field. You may be dealing with heart-wrenching breaking up or painful like child abuse. Digital marketing consultants alleviate the difficulty in how to deal with such difficult topics. Presenting a tone that’s trustworthy, easy to talk to, and supportive makes a huge difference in final judgment. So why not incorporate someone that will have their back during these difficult times? Digital marketing consultants protect your specific interests.


Personal Injury Law

There’s a fascinating duality necessary for personal injury law. The lawyer needs to be gentle, and understanding with their client as the client is already overwhelmed by difficulty. They want someone that has the patience to listen to their problems. They want to feel like someone hears them, but believes them. The client also wants a pit bull who won’t give an inch during negotiations and will proudly fight for their case in court. You can create that fine line with content generated by a digital marketing consultant.


Criminal Defense Law

A client accused of a crime wants someone that’s ready to take on anyone. They need a tough guy that isn’t afraid of anything. The case may require you to take down the prosecutor’s witness on the stand, and the client needs to know you’re up to the challenge. You need to be ready to fight any accusations, and for that, a pushover isn’t going to cut it. Digital marketing consultants craft the perfect content to make sure potential clients know you’re the guy or gal that has their back. They’ll make sure you come out looking like the tough guy you need to be.


Immigration Law

Immigration lawyers deal with many highs and lows. Your clients may be fighting deportation, or simply going through any of the various stages of naturalization. You also may work with refugees and asylum-seekers attempting to get residency in the country. These clients need someone who is caring and willing to fight for them. These clients could be scared of what they face if they go back to their home country, and need someone that can calm them down. They also need a lawyer that’s patient, and able to explain everything to them. This requires a dedicated person as there may be a language barrier to overcome. However, all of this needs to shift in the courtroom. The client needs to know you’re ready to fight and get tough because their life could be on the line. You can rely on digital marketing consultants to craft a persona for you that navigates all of this.


 Civil Rights Law

Civil rights lawyers need to have a lot of passion. As a civil rights lawyer, your clients want to know that you’re going to stand up for them no matter what and have their best interest at heart. You’re the person ready to take on the government or a large corporation with no fear. Your client needs you to be the person that’s going to take down a bully. At the same time, you need to have compassion for the client and whatever happened to them. It’s a balancing act of strength and kindness. You need to come off as confident, powerful, but also understanding.  The client needs to see your passion for their cause. You can use digital marketing consultants to ensure potential clients see all these essential sides of you.

What Do Digital Marketing Consultants Do?

You’re probably wondering what digital marketing consultants do at this point. They work with a variety of things including SEO, content writing, and Google analytics to help you. These tools and others will push you to the top of search engine results. The consultants will do in-depth research to ensure they target the right audience for you. They’ll make sure your potential clients know that you’re the right person for the job. They’ll work to ensure that you have the steady flow of clients you need to run a successful practice. If you want more detailed information on what digital marketing consultants do click here. Make sure you maximize your marketing budget with the help of digital marketing consultants.