Legal Blog

Lawyer Marketing 101: Why It’s Different from the Mainstream

Lawyer marketing can seem much more complex than marketing for other businesses. It can be very simple. Often lawyers are putting their resources in the wrong places. While lawyers know the law, they often don’t know marketing. The right digital lawyer marketing team can make all the difference. This, in turn, brings new clients and cases. Today we’ll look at some of the simple lawyer marketing techniques and some of the mistakes lawyers make.

Hire Professional Help

While hiring professional help seems like a no brainer, lawyers sometimes choose to go it alone. Admitting that you don’t know everything there is to know about marketing can be a great benefit to you. Attempting to run your marketing campaign is an easy trap to fall into. An attorney running their marketing is like someone charged with a DUI defending themselves in court. While they may have success, the chances would be much higher with a professional in the field. Because attorneys are brilliant, it is common for them to think they can handle it on their own. Do not fall into this trap. Higher a lawyer marketing specialist just as someone would hire you to defend them. Someone with knowledge of marketing is much more likely to bring you the clients that you need. After all, the results are relevant.

Lawyer Marketing 101: Content

Content is crucial to any digital marketing campaign. Since the law is complex and challenging to understand it is even more important in lawyer marketing. Having good content that takes a complex topic such as the law and makes it easy to comprehend for prospective clients can make all the difference. Your articles and pages should be well written and simple to understand. Proper punctuation, spelling, and grammar are all necessary. After all, you would want an attorney’s website to instill confidence in their ability to defend a client in their case.

Furthermore, videos can also be a useful tool. Having videos of yourself discussing topics can make a new customer feel at ease. It also allows them to connect with you through your website. Seeing someone’s face and hearing their voice is much different than reading the copy on a page. Videos add a personal touch that many law firms overlook.

Lawyer Marketing 101: Analytics

If you can’t measure it, don’t do it. A digital marketing company will be able to provide analytics. Analytics are important in determining what works and what doesn’t. So everything should be measured. This is one area that attorneys who attempt their marketing lack. Tracking the analytics can help you determine your cost per acquisition (CPA). This will allow you to figure out how much money you must spend to acquire a new client. Therefore, you can determine if your marketing techniques are making you money.

Analytics can also show you how much traffic your content marketing practices produce. Getting more people to your website should mean more clients. If this isn’t the case, you should have your marketing company adjust their focus. These statistics can only help you.

Lawyer Marketing 101: Referrals

Referrals are an important part of any practice. Word of mouth is one of the best ways to generate new clients. Since it is important for people to know that you are good at what you do, having a referral network can make all the difference. The good news is you don’t have to do this alone. A marketing company can help you manage your referrals. A weekly or monthly email may be a good way to achieve this. Attorney’s rarely have the time to send out hundreds of emails on their own so a marketing company could streamline this process for you. An email is a good way to remind previous clients that you helped them and can do the same for their friends or family. Cultivating new clients from previous clients is somewhat of an art form, but it can be a reliable source of revenue generation.

Lawyer Marketing 101: Keywords

Another important part of any internet marketing strategy is choosing the right keywords. While you may think that shorter keywords are the best approach a marketing company may be able to help you find longer less crowded keywords that will cost less money. You want the highest return on your dollar possible and to do this, you need to do extensive keyword research. Having someone with experience can make all the difference in this regard.

Lawyer Marketing 101: Networking

Another important part of marketing yourself is networking. This is something that you can do on your own. Getting your name out there can help attract new clients. Whether it is a monthly dinner with law school classmates, networking events or just handing out your card at the bar all of this helps generate clients. Make sure you’re doing your part and leave the complicated stuff to the professionals.