What are On-Page Factors?
On-page SEO is an optimization that can is on the page itself. This tends to be in a post and woven into the content in some way. But, there are also a few things that you can do that aren’t necessarily in the wording of the page. You can read more about on-page SEO here.
Ideal On-Page SEO
This is only a comprehensive general overview. You should remember that SEO algorithms are updated almost weekly. Sometimes having a professional do the work for you is best. After all, they know these tactics best. You can start here. Ideally, your page should hit all of these highlights:
Relevance- You want to make sure that you are providing content that supports the chosen topic. But, you can use that information to include the needed on-page SEO in the content, the title tag, the image alt text and the URL. Not just the content.
It is unique- You don’t want to provide the same material that has already been driven through the internet. Competing with established pages will be incredibly hard. Either take a different spin on it or find a new avenue. But, be sure that your content and SEO is unique. This will broaden its appeal and assist in better search rankings.
Links- You want to link back to its category page and even subcategory if that applies to your site. Linking back to the homepage is also a good idea, which tends to be by being able to click on the logo at the top or a link that says home. If you are able to link to another link in your page, you should. It is also a good idea to link to an outside source. Generally, one inside link and one outside link is a good rule of thumb.
The content of a post or a page is what the person reading will see. This is what makes the page worth the result position and this makes it essential to search engines. That is why good content is necessary. If you aren’t sure content is good, be sure of two things. It must supply a demand and must be something that can be linked to. The best material supplies the largest demand. Whether it takes the form of text, video or an image, it is something that meets a need. It could be the answer to a question or insight into someone’s life. But, depending on the question or the person and how it presents, it would be considered good content. However, the best content means nothing if it isn’t linkable. If it goes without being linked to, it is less likely to be ranked. This will mean that the content will not point traffic to the sight it is on. Unfortunately, this happens far too often, and this content is considered bad by search engines.
A Title Tag is the HTML element you see when performing a search. It tells you the headline of the article, in most cases. It is meant to be an accurate, but short, estimation of the page. If you are looking for recipes, this might be where you see the recipe name, itself. Also, under could be a description of the recipe or its source. They are very important to usability and social sharing, as well as SEO. In some cases, this will be what determines if someone clicks to your page or not.
Sure, the URL is the location of the page on the internet, or what we consider the web address or page link. But, it should also clearly show the path to the page or the information’s hierarchy. This is what search engines use to determine relevancy. So, if your URL seems unorganized or it doesn’t accurately portray the need for the post it will not position well in search results. It may not even show up, at all. This allows search engines to find information quickly, without needing to read the entire page.
On-Page SEO Best Practice
Content pages comprise a lot of the internet. Most websites have legs and roots built on countless pages, and they tend to be the reason most people go to those sites. The pages should be very specific to a topic and as relevant as possible. The purpose of the page should discernable in the content of a page, an image, a URL or a title tag. You want to be sure that the content alone is unique on the internet. You want it to expand on that topic in depth and in an exciting way. Be sure that whatever you SEO keywords are, they are in the link, they are used quite a bit in the content, and they show up in the title tags. Try to use phrases you think someone would search.