Attorney Marketing – Digital Advertising for Law Firms
According to a 2014 survey by Thompson Reuters, 38% of people say they use the internet to find an attorney. This is a complete paradigm shift from the past where 65% of people would ask a friend or relative where to find an attorney. Attorney Marketing is more important than ever. These numbers are proof that in order to dominate your local market you need to have a great presence on the internet and that starts and ends with digital advertising.
What is Digital Advertising?
Digital Advertising, also known as “internet marketing” is when businesses use internet technologies to get their message or ad in front of consumers. The most popular medium used is pay-per-click marketing with Google or Bing. The team at Law Firm Marketing Solutions are all Google Adwords Certified and Bing Ads Accredited and we are a Google Partner Company. We leverage the power of pay-per-click marketing to get our clients ads in front of potential new clients and get their phones ringing and get them new cases. We are very experienced with Attorney Marketing and are here to help you grow your business.
Digital Marketing Legal Solutions
At Law Firm Marketing Solutions, we use a time-honored process proven again and again by the success of our clients. Over the lifespan of our company, we’ve found that the foundation behind attorney marketing success involves building digital relationships with the audience that engage. In-your-face billboards and loud radio ads of traditional advertising have proven to be ineffective in today’s age of selective advertising. Rather than hound new customers, digital advertising benefits both your law firm and the audience by giving them the information they’re looking for. Our digital advertising delivers your information to those searching for your legal services while generating only quality leads for your law firm. It’s about specialized focus to find those leads most likely to employ your legal services.
Digital advertising is not a one-size fits all model. We use an all-encompassing digital strategy. We customize every aspect of digital advertising and internet marketing to meet the specific needs of your law firm.
Breaking Down Digital Advertising Strategies
Digital Advertising is comprised of more specialized areas of digital marketing involving specific techniques for each.
Internet marketing is an umbrella marketing term which includes a number of digital tools of the trade. It includes such practices as affiliate marketing sites, online advertising, pay-per-click, promotional campaigns, retargeting campaigns and, of course, search engine optimization.
Email marketing is used to reach prospect clients for conversion. It involves a combination of using both advertising and promotional marketing efforts via e-mail to transform prospects into clients.
Social Media Marketing
We use advertising and-and marketing efforts via social media marketing channels such as Facebook, Twitter, Google+ and YouTube, to reach new markets for engagement.
Digital Attorney Marketing Packages
Transparent Pricing. Isn’t That Refreshing?