Law Firm Branding

Law Firm Branding
– The Process

You never get a second chance to make a first appearance. In a technologically-savvy world, your first appearance to potential clients occurs long before you ever meet face-to-face. The first experience you will more than likely have with a client is through your website. So it’s pretty important that your website says everything you want it to and the best way to make a great first impression is through cohesive Law Firm Branding.

Effective Law Firm Branding is more than just a logo; it’s a visual representation of who your law firm is. Branding takes into account your law firm’s marketing goals and what you will deliver to your clients. Our branding professionals follow a 7-step process when crafting your firm’s digital presence.

Research Your Law Firm

First thing’s first: we have to do a bit of research. Aka we stalk you. By the end of the research stage we know everything there ever was to know about who your law firm is and wants to be. In order to discover your practices current strengths, weaknesses, opportunities, and threats we use:

• Questionnaires
• Google Analytics
• Keyword research
• In-depth analysis
• Competitor research

With this research we will gain a clear understanding of your target market and any other matters that can affect the overall direction of what your brand is.

Brand Concept and Direction

Using information gained from the research stage we develop a branding plan that:

• Capitalizes on your practice’s strengths
• Exploits opportunities we find
• Minimizing practice weaknesses
• Avoids apparent threats to your practice

We brainstorm ideas and play with some early research discovery explorations. We doodle, sketch and dabble a little bit more until a clear direction becomes apparent.

The Mark For Your Brand

This is where we start to get some concrete visuals going. In the Mark stage, we develop brand design elements that will guide the viewer’s eye to your logo and through your website to promote engagement. Think:

• Banners
• Arrows
• Crests
• Shapes and Lines

We find the images that perfectly represents the personality of your brand while keeping in line with the professional nature Law Firm Branding and the legal industry demands.

Brand Typography

Did you know that different types have different personalities? A typeface’s unique anatomy of

• Height
• Bowls
• Arms
• Stems and Serifs (or lack thereof)

can make one height authoritative while another more warm. We pair your brand with the typeface that says everything your firm wants to say without uttering a word.

Brand Colors

It is proven that color has an emotional effect on people. Referencing back to the initial questioning and research of your law firm, our brand designers will put together a color palette that plays to your clients emotional side.

The Branding Message

You know this one. In fact you do it every day in court. Half of what you say is not what you say, but in fact how you say it. Our writers will develop an overall message about your brand. Then we will incorporate it into your website using SEO tactics to get that message found.

Brand Review and Revision

This is the part of the process where you see it all come together. We discuss the different elements of the new brand for your law firm and explain how each piece of design works together to tell the story of your law firm. It is at this time where you decide you want to go with the green logo instead of the blue. That is why we review things together when finished. To collaborate and get everything just right.

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